October 31, 2005
Google lays out world domination plans
Filed under: Online
OK, so that might not technically be true, but that's the gist of this New York Times article on Google. Among the tidbits:
- Analysts expect Google will sell over $6 billion (not a type, that's "billion") in ads this year. That surpasses any print publisher or television network. That could grow to almost $10 billion in 2006.
- Google says because of their sophisticated ad targeting users click on their ads 50 to 100% more than they do ads on Yahoo!.
- Ads incorporating graphics are definitely on the horizon.
- The boys are seriously looking at applying the same cold-hard look at ads to television, saying if increased relevance means more revenue for everyone, then why not.
- Google Base will be a "frontal assault" on all online classfieds providers.
Beyond the interesting points of discussion the article also contains a pretty good look into the history and philosophy of both Google and those who use it as an advertising medium. Staci at PaidContent has a great commentary on the article the potential implications of moves into other media.
| Permalink | Email this | Linking Blogs | Comments |
| |
|
|
