November 29, 2005
The Digital Living Room, Apple Style
My Jupiter colleague Michael Gartenberg is providing some great thinking about a rumor that Apple is going to spin its Mac Mini into a media-hub. I definitely agree with him when he says this could be a really significant, big deal. Interestingly, I was just considering buying a Mac Mini for the SteinHaus for just this purpose.
I think this vision has a lot of traction, simply because it seems to bring together elements of interactive and broadcast content very seamlessly, which ultimately can spark a number of interesting advertising innovations.
Many of which will probably be more interesting than allowing TiVo owners the ability to search for commercials to skip.