May 10, 2005
Poindexter and Dynamic Logic Partner
Behavioral targeting firm Poindexter Systems, which provides advertisers the ability to optimize campaigns based on audience segment data, is partnering with leading Web ad researcher Dynamic Logic to make both companies' technologies more compatible.
According to Poindexter, media planners will be able to save time trafficking and monitoring campaigns that employ both Poindexter's technology and Dynamic Logic's brand awareness research.
More and more online marketers are conducting effectiveness research on their campaigns, particularly as more branding dollars make their way online. Dynamic Logic's popular AdIndex research records users' exposures to various ads, allowing advertisers to understand metrics such as how often users are exposed to specific ads and how their brand perceptions are impacted.
When conducting such research in the past, using Poindexter's technology required a highly complex coding process for traffickers, which Poindexter says has been greatly simplified.
