December 06, 2005
NBC Joins iTunes
NBC shows now for sale on iTunes as Apple says it has sold 3 million videos in first two months. That's nice. But what's up with video blogs at iTunes?... [MORE]
December 02, 2005
Apple Plans to Pwn Your Living Room
Apple’s Macworld Expo is one month away and already there’s a gathering buzz about the company’s digital media ambitions. Alongside oft-reported rumors of the Mac mini transforming into a media hub like never before seen, there are suggestions that Apple is preparing to take a commanding lead in the... [MORE]
November 22, 2005
J&J turns to media companies for help
Filed under: Print, TelevisionJohnson & Johnson took an interesting approach to their latest "Having a baby changes everything" campaign and Web site, Baby.com. They staged a "bake-off" in which three media companies were asked to create television spots. Time Warner won, beating out Viacom and NBC Universal. In the new... [MORE]
November 19, 2005
SOLD OUT: Come back in 18 month's time
This morning's Wall Street Journal wrote up (subscription required) on the burgeoning Web platform and the conundrum facing pretty much any mainstream marketer with money to spare and the premium web publishers (portals) with limited inventory. My thoughts are two-fold: 1. According to the article, MSN is charging up... [MORE]
November 17, 2005
The BS Brotherhood of the Networks
Today's LA Times ran the following piece: Networks say TV ads still matter Subhead: Executives seek to use their own research and findings from Nielsen to show that DVRs such as TiVo don't pose as big a threat as once fear. Translation: Self-serving and flawed research respectively. Let's continue...Findings... [MORE]
November 08, 2005
Wake me up when NBC and CBS do something really interesting
Sorry folks, but it was a tad underwhelming to read about CBS and NBC’s moves into video-on-demand, which—like ABC’s deal with Apple—allow consumers to buy a limited number of the networks’ series for later viewing. Was it that ABC, as...... [MORE]
November 07, 2005
NBC In 99-Cent VOD Pact With DirecTV
: This is a biggie for satellite TV, and hopefully opening-of-mind for NBC: NBC Universal has tied up with DirecTV to make some of its broadcast and cable shows available within 24 hours after they air for 99 cents per episode. The shows, which will be commercial-free, will include... [MORE]
