May 10, 2005
Media Use Shifts Online
Web users, particularly in younger demographics, are increasing the amount of time they spend perusing online media, according to a new survey, at the expense of television, newspapers and magazines.
Burst Media, a Burlington, Mass.-based online ad network, surveyed 2,600 Web users on their media-consumption habits. The poll found 61 percent said they spent more time using the Internet than a year ago. In contrast, 28 percent said the same for radio, 25 percent for TV, 24 percent for newspapers and 21 percent for magazines.
Posted by BlogDaddy at 02:42 PM
