April 04, 2005

Podcasts Seen Catching On

As many as 6 million U.S. adults have listened to a podcast, according to a new survey, giving hope that the fledgling technology could catch on with a broader market.

Podcasts are downloadable radio programs, often distributed through Really Simple Syndication feeds that can be transferred to digital music players like iPods. Podcasts act as the audio equivalent of blogs, allowing users an easy way to broadcast and share content. According to survey of 2,200 U.S. adults conducted by the Pew Internet & American Life Project, about 6 million said they downloaded a podcast.

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