April 14, 2005
In-Game Ads to Grow to $875 Mil. in 2009
The in-game advertising market will grow from $118 million last year to $875 million by 2009, representing a whopping increase of over 640 percent, according to an analyst from the Yankee Group.
Yankee Group senior analyst Michael Goodman, presenting at Thursday's Advertising in Games Forum in New York, said that currently more than 70 percent of dollars going toward game advertising are put toward developing 'advergames,' or games built around a particular product, rather than ads placed within actual video game play.
Posted by BlogDaddy at 02:44 PM
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