November 21, 2005
Did Google save web advertising?
Filed under: Online
As much reporting on Google as we might do here at AdJab, the New York Times is doing just as much. The most recent of their full-length profiles of the internet giant plays on the idea that Google has revolutionized internet advertising not only through the ease of and communal nature of AdWords/AdSense but also by providing an alternative to the flashing pop-ups that announce we're a winner or ask us to harpoon a penguin for a free iPod. By saying to all advertisers - regardless of size or budget - that ads could only be text based and would appear in a box either on a website or alongside search results they made ads something that would be easily digestable. Viewers would no longer feel like putting their fists through their monitors to make the flashing signs stop and publishers did not have to completely disrupt their page layouts or get involved with pop-ups.
In terms of the future of online ads, there is talk of Google adding images to the search results. All that talk, though, is speculation from outside the company. Some believe that the data transfer involved in processing images based on the number of ads Google serves would, in the words of one person in the story, "break the internet." Google maintains that text allows for the best and fastest comprehension and has no plans to switch to image ads.
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