Sirius starts hyping Howard Stern
Filed under: Campaign Launch, Radio
Sirius has
begun the major push to promote Howard Sterns immenent move from terrestrial to satellite radio. Because he's still an employee of Infinity Broadcasting, though, none of the ads to date can or do show his face. Instead there are a series of TV spots, billboard and newspapers ads that all play to Stern's existing fan base. The TV commercial, for instance, shows a man who, after his wife gives him a Sirius radio, decides not to divorce her. Sirius also sent a couple of emails to Stern's fans with exclusive content on the web, such as a inside look at the new studio hosted by a woman who I'm sure had plentiful..umm..talents. Getting Stern's fans to subscribe to Sirius in order to stay with him could be a serious (heh) coup for the satellite radio provider as it looks to increase it's subscriber base. Of course this major campaign - along with the huge salary it's paying Stern - could backfire on Sirius if the famously moody talk show host/carnival barker becomes displeased. Then they could have a $100 million dollar a year four year old on their hands.
Originally written by Chris Thilk at
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Posted by Kyle Bunch at
08:19 AM
