March 28, 2005
Google acquires Urchin
From John Battelle comes news of another Google acquisition:
MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company.
Financial terms of the deal were not disclosed.
Urchin is a web site analytics solution used by web site owners and
marketers to better understand their users' experiences, optimize
content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting
providers. These products are used by thousands of popular sites on the Internet.Google plans to make these tools available to web site owners and
marketers to better enable them to increase their advertising return on investment and make their web sites more effective.
Google Acquires Urchin [John Battelle's Searchblog]
Posted by Kyle Bunch at 08:51 PM
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