October 27, 2005
Dodge, P&G feeling Ripe
RipeTV launches on Friday, and they've just announced that Dodge and P&G will be on board as advertisers for the first run of content. RipeTV is the Los Angeles-based interactive TV group that's got deals in place with Comcast to distribute its brand of interactive or "immersive" advertising, targeted at the young male demographic. More on this, as it develops.
Dodge, P&G Ads for RipeTV Web Launch [MarketingVOX]