July 05, 2005
CheetahMail Acquires Leading Web Analytics Company Harvest Solutions
CheetahMail Enhances Industry-Leading Emarketing Solutions Suite with Integration of Web Site Analytics
CheetahMail, an Experian Company, announced today the acquisition of Harvest Solutions, a premier provider of web site analytics. Through this acquisition, CheetahMail will seamlessly integrate Harvest's innovative web analysis and reporting software, now called SiteClarity, with its email platform to help companies effectively manage customer communication delivered through the internet.
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"Harvest Solutions' highly scalable and innovative technology is a natural extension to CheetahMail's industry leading email platform," said Matthew Seeley, president of CheetahMail. "As one of the first companies to bring a fully integrated email marketing and web site analytics solution to market, CheetahMail now enables clients to gain real-time access to actionable insight about customer behaviors and interests."
According to a recent JupiterResearch report, "The ROI of Email Relevance," 41% of marketers plan to deploy tools to incorporate clickstream into their e-mail targeting tactics in the next 12 months.
CheetahMail will offer its email marketing and SiteClarity web analytics solution as a fully integrated offering as well as distinct products. In addition to offering SiteClarity, CheetahMail will continue to maintain its existing partnerships with other leading web site analytic companies, helping clients to achieve greater online success.
The acquisition is consistent with Experian's strategy to acquire complementary technology businesses that add further depth to Experian's broad product reach. Terms of the acquisition were not announced.
About CheetahMail
CheetahMail, http://www.cheetahmail.com a leading global online marketing solutions firm specializing in email marketing and site analytics, serves category-leading clients in a variety of industry verticals including retail, technology, financial, entertainment, B2B and travel. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian (http://www.experian.com) was founded in 1998 and has offices in New York City, Los Angeles and London.
About Harvest Solutions
Harvest Solutions, Inc., http://www.harvestsolutions.com headquartered in Los Angeles, California, develops innovative web analysis and reporting software, offering the most complete and flexible reporting solution available. Harvest's Enterprise Reporting Solution (ERS) specifically meets the needs of large and complex multi-property websites to measure visitor activity around key site metrics: Traffic Analysis, Search Engine & Campaign Marketing, Commerce, Site Usability, and Customer Acquisition & Retention. Information provided by Harvest allows decision makers to effectively analyze website traffic, and make critical business decisions to improve ROI.
About Experian
Experian is the global leader in providing value-added information solutions to organizations and consumers. It has an unrivaled understanding of individuals, markets and economies around the world.
Experian provides information, analytics, decision-making solutions and processing services. It assists organizations in understanding their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable.
Experian promotes greater financial health among consumers by enabling them to understand, manage and protect their personal information and helping them control financial aspects of key life events.
Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian's 12,000 people in 28 countries support clients in more than 60 countries. Annual sales exceed $2.5 billion.
For more information, visit the company's Web site at http://www.experian.com.
The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.
June 24, 2004
AOL employee caught selling email addresses to spammers
Uh-oh....this can't be good for AOL:
U.S. investigators said on Wednesday they had arrested an America Online employee and a Las Vegas marketer for stealing the Internet provider's customer list and selling it to a purveyor of "spam" e-mail.Why am I not surprised that Vegas came into the picture?
[from Reuters]
June 02, 2004
The Coming Rebirth of Email Marketing?
The folks over at Destination CRM seem to think that Email Marketing has a 'Rebirth' coming soon. Not totally sure if I'm sold, but they do make some good points.
May 19, 2004
Yahoo releases its DomainKeys spam-fighting standard
In an area I'm sure we're just getting started in, Yahoo has released a new standard/protocols for email prevention. Known as DomainKeys, it is said to have competition from MSN's "Caller ID for Email" and a free initiative known as SPF, which AOL is supporting.
May 18, 2004
Email marketing kicking ass
So maybe email marketing isn't quite as dead as some have tried to make us believe.
Despite the seemingly endless mountains of spam, it seems that email marketing is working, in a big way. Bigfoot Interactive reports that successful delivery rates are somewhere in the low 90s, and click rates range from five percent (media category) to about 20 percent (automotive). Retail category emails saw an 11 percent clickrate.
