July 05, 2005
I/Pro to Vet Publishers' Content Policies
Internet auditing firm I/Pro said it would begin offering a new service to publishers to help them protect advertisers from appearing in objectionable environments.
The new service, called the BrandGuard Content Audit, would give publishers a clean bill of health for the steps they take to make sure image-sensitive brand advertisers do not end up with their ads appearing next to potentially racist, pornographic or otherwise undesirable content.
Posted by BlogDaddy at 09:57 AM
