March 24, 2005
BlowSearch Offers Pay-Per-Click Ad Program
Upstart search engine BlowSearch.com is launching a unique pay-per-click advertising program that will allow advertisers to cherry-pick where to place ads among the affiliate search sites in BlowSearch's partner network.
Executives believe this feature, which is not currently offered by search giants Yahoo and Google, will give BlowSearch a competitive advantage as the search market continues to expand.
In addition, BlowSearch is offering advertisers a means to defend against click fraud--the growing practice through which Web sites or competing advertisers deliberately click on search terms with the goal of either driving up individual site revenues or eating into advertisers' budgets.
BlowSearch offers a blocking tool through which advertisers can enter suspect Web sites' IP addresses, preventing these sites from receiving paid search ads.
