November 17, 2005
Bloggers Cause Sony to Rethink Their Strategy
I have to admit that - for no particular reason - I wasn't paying a lot of attention to the whole Sony rootkit blogstorm, though I certainly was aware of it. InformationWeek does a nice job here of summarizing how bloggers amplified what would have been a PR crisis for Sony - with or without them.
Several journalists have emailed me asking how I would have advised Sony. It's tough when you get into this situation to get out of it without actually altering the cause of the crisis. The real challenge for companies is to prepare for situations like these in advance, which I have explained how to do earlier.
