May 20, 2005
50-Plus Boomers Embrace the Web
It turns out, old people are quite active online, though when it comes to really old people, not so much.
According to a new report from eMarketer, the 50-plus, boomer-heavy market has embraced the Internet nearly as much as younger adults, while the senior market, while showing growth, has adopted the medium in smaller numbers.
Roughly 66 percent of adults ages 50-64 are online in 2005, says the report, while just 28 percent of adults 65 plus are online. By 2008, those numbers are expected to hit 74 percent for the 50-64 demographic, and 34 percent for true seniors.
Continue to Mediaweek
Posted by BlogDaddy at 03:06 PM
