April 07, 2005
Women Outnumber Men Online
Women continue to outnumber men online, and the gap should continue to expand, says a new report from eMarketer.
Having exceeded the male online population as of 2002, women accounted for nearly 52 percent of Internet users in 2004. eMarketer estimates 87.8 million women were online in 2004, versus 82.3 million men. As late as 1997, males made up 65 percent of all Internet users.
While the 2004 figures closely represent the current U.S. general population disparity, by 2008, women are projected to account for 53 percent of the online population, outnumbering men by roughly 10 million users.