November 29, 2005
Loads O New Features
Google is accelerating the pace of change in both its results and its home page. Many readers have emailed me recently with tips, here are a few: First, "Personalized Home" is now standard on the home page, up on the top right. This is an attempt to push more... [MORE]
November 14, 2005
JC Penney buys out Slate.com
Filed under: OnlineThese types of all-inclusive ad buyouts are becoming more and more common. The latest company to buy the entire ad inventory on a website for one day is retailer JC Penney, who bought up all banner ad space on Slate.com today until midnight. Not only are the banner ads that... [MORE]
July 05, 2005
Lightningcast to Launch Web Video Ad Network
Lightningcast said it would create a Web video network, allowing advertisers to run Internet video ads on several small- to medium-sized Web sites.
Called Instream, the network would provide an opportunity for smaller Web publishers to tap into the growing demand for online video advertising, said Lightningcast CEO Tom MacIssaac. He said Lightningcast has signed up "a handful" of publishers, which he did not name, and would begin selling ads on the network in September.
