PINFO » Analytics

Google Analytics Is Now Full

Google redressed Urchin web analytics software and released it as Google Analytics. It seems to be quite a hit, that the company had to close the applications for the service. I tried signing up for it this morning and found that I was too late to the party. I... [MORE]

Google Analytics Tips

Here are some tips and tricks for using Google Analytics: Do you have several websites, and they're sorted automatically in the main view -- but you'd prefer to have your most important site on top? Just put a blank before the profile's title. To do so, click "Edit" to... [MORE]

Google Analytics DOA?

Dwight Silverman and others are asking: “Hey, where's my analysis?” I agree. I installed the Google Analytics code nearly 48 hours ago and there's still no data. How come Google isn't addressing this issue on their blog? I guess that's the price for freeware. Pay and you get good... [MORE]

Track web site stats with Google Analytics

Google's launched a free web site analyzer that reports how visitors interact with your web site and how your site's ad campaigns are performing: Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able... [MORE]

Google Purchases Web Analytics Firm

Google said it has reached an agreement to buy Urchin, a maker of Web analytics software that helps businesses track and improve sales on their Internet sites.

The deal, which is expected to close in April, would greatly enhance Google's ability to give advertisers tools to track the performance of their advertising, and to make adjustments that improve their return. Google already offers rudimentary conversion tracking tools that allow advertisers to tie their ad spending to their site sales by embedding a piece of code into their conversion Web pages.

Continue to Adweek

Google Agrees To Acquire Urchin

Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company.

Financial terms of the deal were not disclosed.

Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet.

Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective.

"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."

The acquisition is subject to customary closing conditions. Google anticipates that the acquisition will close before the end of April.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

Google acquires Urchin

From John Battelle comes news of another Google acquisition:

MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company.

Financial terms of the deal were not disclosed.

Urchin is a web site analytics solution used by web site owners and
marketers to better understand their users' experiences, optimize
content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting
providers. These products are used by thousands of popular sites on the Internet.

Google plans to make these tools available to web site owners and
marketers to better enable them to increase their advertising return on investment and make their web sites more effective.