PINFO

Blogs as PR? Didn't Kyle say that months ago?

Poynter's got an article linking to Steve Rubel's new blog, Micropersuasion, which focuses on "how weblogs and participatory journalism are changing the practice of public relations."

I've been saying pretty much the same thing for the past few months, especially as I've gotten more and more involved with blogs; only, I would take it a step further--I think in many ways the blog concept (though not necessarily blogs, as we know them today) will completely replace P.R. Or, I should say, an active blogosphere will make the job of the average P.R. hack far more difficult. Yes, there will be attempts to exploit the blogosphere, but it is a massive, organic machine, and it is driven by (human) nature to rout around bullshit and mistruths. And let's face facts, a lot of P.R. is pretty much B.S. and mistruths and "spinning" one thing to seem another. One could almost argue that blogs have risen in popularity DUE TO the rise in, and increasing invasiveness and inescapability of P.R. in today's media culture.

By the way, I am actually working on assembling ideas along these lines for a book. So please email anything along the blogs/P.R. front to me.