July 30, 2004

Budgeting for Advertising and Customer Experience

Mark Hurst asks the question:

What if a company stopped advertising altogether and focused exclusively, with undivided laser-focus attention, on the customer experience? Would the CEO be insane? If it was a public company, would Wall Street riot, and would the board ask for the CEO's resignation?

In a word--nope. Just ask Jeff Bezos.

[from Good Experience]

Posted by Kyle Bunch at 11:24 AM | TrackBack (0)
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