May 10, 2004
Del Tacoda?
Tacoda Systems, a company that provides behavioral targeting services to Web publishers like iVillage and About, has added the Associated Press as a client.
The news organization will use Tacoda's software to track and identify specific audience segments and target advertising accordingly on its 400-plus Web sites.
One of New York-based Tacoda's chief competitors is Revenue Science of Bellevue, Wash., which works with properties like FT.com and Reuters.com to serve ads based on users' past actions.
The price for campaigns that use behavioral targeting fall between low-end run-of-site and premium page-specific ad efforts, publishers said.
Posted by BlogDaddy at 04:47 PM
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