PINFO

Yahoo Combines Australian Business With Seven Network; To Change Name to Yahoo7

: Yahoo has combined its Australian business with local media company Seven Network...the two companies will combine their respective online, mobile and IPTV businesses in Australia and New Zealand. In some senses, it is a deal on the lines of Yahoo's China deal, though on a much smaller scale and of course different deal structure. But this seems the first time that the combination company might have another company's name along with Yahoo name. The new site is Yahoo.com.au, to be launched in January.
The details:
-- The two companies will form a new 50-50 holding company that will own Yahoo Australia & NZ.
-- Seven and Yahoo will each hold three of the six board seats in the entity.
-- Combining Yahoo's search and communications service with Seven's media and entertainment content and marketing capabilities.
-- Yahoo Australia & NZ and Seven will be combining their online teams and are expected to launch a new name and an online presence in late January.
-- Seven will also contribute $7.5 million to match Yahoo's existing development capital in the business, offline promotion through the Seven Network and Pacific Magazines, as well as Seven's 33 percent stake in mobile solutions provider m.Net Corporation.
-- Advertisers will also be able to purchase combined offline and online sponsorships across Yahoo Australia & NZ, the Seven Network and Pacific Magazines.
-- Joint portal will not be exclusive to Seven broadcast and publishing content-- aims to get more content.
A PDF presentation about the merger is here. A video teaser ad about the combination is here